Volvo XC90 vs Ford Explorer

Thanks to numerous changes for 2025, the Ford Explorer is a more appealing alternative to the seemingly countless choices in the midsize three-row SUV segment. Highlights include sophisticated new infotainment and safety technologies, improved interior quality, bolder styling, and a simplified lineup offering Active, ST-Line, Platinum, and ST trim levels. Also, as the prices of rivals have risen, the 2025 Ford Explorer seems properly priced in comparison.

Verdict: Ford’s updates to the 2025 Explorer have a positive effect on the SUV’s desirability. It looks tougher, it feels nicer inside, and the family-friendly SUV leaps forward technologically. Turbocharged power and a rear-drive platform add driving enjoyment. All that’s missing is a more comfortable third-row seat, an electrified powertrain option, and an off-road trim level.

When the current-generation XC90 went on sale nearly a decade ago, it marked the Swedish automaker’s pivot from its boxy and boring past to a future defined by design, quality, and technology. Volvo used the XC90’s blueprint throughout its lineup of cars, SUVs, and wagons, building a bridge to its electrified future. Has it overstayed its welcome? Perhaps, and it carries over this year without changes. But having spent a week driving the 2024 XC90 Recharge T8 plug-in hybrid, it remains an appealing choice in the luxury SUV segment.

Verdict: Beautifully styled, inside and out, and offering a range of powertrains that includes a plug-in hybrid variant, the 2024 Volvo XC90 stands out in its field. However, it commands a steep price tag, and its safety tech isn’t as innovative as what you’ll find in some rival SUVs.