Ford Bronco vs Hyundai Ioniq 5

Ford reintroduced the Bronco for the 2021 model year, and it’s been an exciting run ever since. Initial demand far outstripped supply, but Ford went ahead and added the more-capable Everglades and Raptor versions to the 2022 Bronco lineup. Heritage-inspired variants followed them up for 2023. Now, the 2024 Bronco adds a standard 12-inch Sync 4 infotainment system, a more rugged front bumper on the Bronco Badlands, and two new colors for the Bronco Raptor.

Verdict: In the summer of 2024, Ford is still clearing unsold 2023 Broncos from inventory, suggesting cooling demand for the rough and tough SUV. A federal investigation into V6 engine problems and poor fuel economy ratings aren’t helping to sell them. Nevertheless, there is plenty to love about the 2024 Ford Bronco.

It would appear to be the calendar, not the competition, that has the Ioniq 5 due for a mid-cycle refresh. We liked it when it burst onto the scene as an angular oddball in a sea of soft-lined sameness, and it has only improved over the last few years.

Verdict: Hyundai makes minor but welcome changes and avoids tweaking the many things that were working well, successfully making a good thing better.