Sales of the Volkwagen Beetle were slow in the early 1950s. The vehicle had been introduced in the U.S. in 1949 and sold about 150 units in 1950, but it was still finding its way with American car buyers. Less than 400 were sold in 1951.

That 1951 version of the Beetle was distinguished by a split rear window (with a pillar down the center) and a new Wolfsburg crest that was added to the front hood above the handle.

Other improvements for 1951 included chrome molding on the windshield and vents added to the front quarter panels to improve interior ventilation. But the vents tended to make drivers cold, so they were discontinued after this model year. Telescopic shocks were also new for the 1951 Bug.

The car proved popular with a small group of aficionados of import cars, as well as drivers on a budget, who appreciated the Beetle's low cost, gas economy, and ease of repair.