Where do you get your instant market value? I ask because your values seem to vary from National Auto Dealers Association.

I think it is an approximation. One must remember that vehicles values can vary quite a bit in different geographical locations.

I understand that but both ask for a zip code parameter to deduce that? So??

So??

Well if they use a zip code parameter where does the large gap come from? Since they it isn't varied by geographical location?

Perhaps you should go elsewhere to sell your vehicle.

Im just looking to actually speak with someone from Car Gurus who can better answer my question. Thanks anyway

Pick what ever number you want. You can always lower your price if you start out too high. This is not rocket science. Try comparing asking prices on similar cars for sale.

NADA always skews high. IMV uses reported data from actual sales in your area. To be clear, if you're looking to trade in, neither value matters. Black Book sets the price dealers pay for trades, and you can not get that information without a dealer license. If you think the IMV is too low, then list your car higher.