Kia Sportage vs Toyota RAV4

No model demonstrates Kia’s growth like the Sportage compact crossover SUV. The nameplate has been around since Kia’s early days in the United States, and has evolved into a true rival for popular crossovers like the Honda CR-V, Subaru Forester, and Toyota RAV4. The current-generation Sportage was introduced for the 2023 model year; it gets revised styling for 2026.

Verdict: The refreshed Sportage arrives with the competent execution we’ve come to expect from Kia, but the X-Pro Prestige model doesn’t live up to the brand’s reputation for value.

The sixth-generation Toyota RAV4 now comes with more choice, including three distinct design themes, three powertrain and drivetrain options, and seven trim levels. It has a hybrid drivetrain as standard, offering a claimed 44 mpg combined, along with more standard features, a quicker operating system, and improvements across the board to bolster its bestselling position.

Verdict: The good gets better, but the RAV4's lineup is confusing enough to need a Venn diagram.