Kia Sportage vs Chevrolet Equinox

No model demonstrates Kia’s growth like the Sportage compact crossover SUV. The nameplate has been around since Kia’s early days in the United States, and has evolved into a true rival for popular crossovers like the Honda CR-V, Subaru Forester, and Toyota RAV4. The current-generation Sportage was introduced for the 2023 model year; it gets revised styling for 2026.

Verdict: The refreshed Sportage arrives with the competent execution we’ve come to expect from Kia, but the X-Pro Prestige model doesn’t live up to the brand’s reputation for value.

The latest iteration of this compact crossover takes styling cues from the only Chevy model to outsell it: the Silverado. Its new look comes with new standard tech and safety features, new transmissions, and a new trim bringing something new to the lineup to appeal to the weekend warrior crowd.

Verdict: We wouldn't be at all surprised to see the Equinox remain one of Chevrolet's best sellers. The added value outstrips the price increase in our book, and the makeover is sure to appeal to plenty of compact SUV shoppers.