Ford Bronco vs Jeep Wrangler

2024 Ford Bronco
2024 Ford Bronco
$39,630MSRP
Overview
Overview
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2024 Jeep Wrangler
2024 Jeep Wrangler
$31,995MSRP
Overview
Overview
OverviewShop Now
2024 Ford Bronco
$39,630MSRP
Overview
Overview
OverviewShop Now
2024 Jeep Wrangler
$31,995MSRP
Overview
Overview
OverviewShop Now

Overview

Years produced
1966-1996
1987-1995
MSRP
$39,630
$31,995
Average price
$44,265
$25,425
Listings

Ratings & Reviews

User reviews
4.4
4.5
Expert reviews

6.8 out of 10

Read full review

7.8 out of 10

Read full review
Pros & cons
Pros
  • Fun to drive
  • Comfortable
  • Plenty of cargo space
Cons
  • Poor fuel economy
  • No hybrid or plug-in hybrid option
  • Needs a cloth seat option
Pros
  • Unparalleled off-road chops
  • Excellent infotainment
  • Improved tow rating
Cons
  • Poor ride quality on pavement
  • Advanced safety features are not standard
  • Low safety scores
Summary

Ford reintroduced the Bronco for the 2021 model year, and it’s been an exciting run ever since. Initial demand far outstripped supply, but Ford went ahead and added the more-capable Everglades and Raptor versions to the 2022 Bronco lineup. Heritage-inspired variants followed them up for 2023. Now, the 2024 Bronco adds a standard 12-inch Sync 4 infotainment system, a more rugged front bumper on the Bronco Badlands, and two new colors for the Bronco Raptor.

Verdict: In the summer of 2024, Ford is still clearing unsold 2023 Broncos from inventory, suggesting cooling demand for the rough and tough SUV. A federal investigation into V6 engine problems and poor fuel economy ratings aren’t helping to sell them. Nevertheless, there is plenty to love about the 2024 Ford Bronco.

Verdict: The Jeep Wrangler is still one of the best off-roading vehicles available, and the 4xe's plug-in hybrid powertrain offers fuel-saving capability, along with plenty of low-end, all-electric torque. While still a bit of a bear to drive on paved roads, few vehicles offer the sort of style and rugged performance that a Wrangler 4xe does.

The Jeep Wrangler has been the star of the off-roading show for decades, only recently facing real competition in the form of the Ford Bronco. Now five years into its fourth generation, the venerable Wrangler gets a mid-cycle refresh that focuses on technology, safety, and refinement—with just a splash of upgraded capability thrown in for good measure.

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Popular Features & Specs

Engine
2.3L 275 hp I4
3.6L 285 hp V6
Drive Train
4X4
4X4
Seating Capacity
4
4
Horsepower
275 hp @ 5500 rpm
285 hp @ 6400 rpm
MPG City
20
17
MPG Highway
21
23
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