2023 Lincoln Aviator vs 2024 Volvo XC90
Overview | |
MSRP$51,370 | MSRP$56,600 |
Listings12 | Listings2 |
Ratings & Reviews | |
User Reviews | User Reviews |
Expert reviews7.0 out of 10 | Expert reviews7.2 out of 10 |
Pros
Cons
| Pros
Cons
|
2023 Lincoln Aviator Reviews SummaryThere is a reason that Ford’s Lincoln luxury division emphasizes the ethos of “Quiet Flight” when discussing its products, and our 2023 Aviator Black Label Grand Touring proved itself the epitome of this concept. It quietly glides everywhere you go, swaddling you in comfort, luxury, and high-tech features. And Lincoln hasn’t altered this formula for the new model year. Aside from a new Jet Package (blacked-out trim) and a new Special Edition Luxe Package (black-painted roof), each newly available for Grand Touring models, there are no changes to the 2023 Aviator lineup. | |
2024 Volvo XC90 Reviews SummaryWhen the current-generation XC90 went on sale nearly a decade ago, it marked the Swedish automaker’s pivot from its boxy and boring past to a future defined by design, quality, and technology. Volvo used the XC90’s blueprint throughout its lineup of cars, SUVs, and wagons, building a bridge to its electrified future. Has it overstayed its welcome? Perhaps, and it carries over this year without changes. But having spent a week driving the 2024 XC90 Recharge T8 plug-in hybrid, it remains an appealing choice in the luxury SUV segment. Verdict: Beautifully styled, inside and out, and offering a range of powertrains that includes a plug-in hybrid variant, the 2024 Volvo XC90 stands out in its field. However, it commands a steep price tag, and its safety tech isn’t as innovative as what you’ll find in some rival SUVs. | |
No video found | No video found |
Popular Features & Specs | |
Engine3.0L 400 hp V6 | Engine2.0L 247 hp I4 |
Drive TrainRWD | Drive TrainAWD |
Seating Capacity7 | Seating Capacity7 |
Horsepower | Horsepower247 hp @ 5500 rpm |
MPG City18 | MPG City22 |
MPG Highway26 | MPG Highway27 |
Engine | |
Engine Name3.0L 400 hp V6 | Engine Name2.0L 247 hp I4 |
Torque | Torque258 lb-ft @ 1500 rpm |
Horsepower | Horsepower247 hp @ 5500 rpm |
DrivetrainRWD | DrivetrainAWD |
Fuel Economy | |
MPG City18 | MPG City22 |
MPG Highway26 | MPG Highway27 |
Interior | |
Seating Capacity7 | Seating Capacity7 |
Key Features | |
Navigation System | Navigation SystemStandard |
Sunroof/Moonroof | Sunroof/MoonroofStandard |
Safety | |
Front Crash Overall5 | Front Crash Overall5 |
Side Crash Overall5 | Side Crash Overall5 |
Dimensions & Capacity | |
Cargo Space17.8 cu ft | Cargo Space10.7 cu ft |
Curb Weight4745 lbs | Curb Weight4589 lbs |
Height69.6 in | Height69.9 in |
Length199.3 in | Length195.0 in |
Width89.9 in | Width84.3 in |
Wheelbase119.1 in | Wheelbase117.5 in |
Maximum Payload1615 lbs | Maximum Payload1210 lbs |
Number of doors4 | Number of doors4 |
Maximum Towing Capacity | Maximum Towing Capacity5000 lbs |
Overview | ||
MSRP | $51,370 | $56,600 |
Listings | ||
Ratings & Reviews | ||
User reviews | ||
Expert reviews | 7.0 out of 10Read full review | 7.2 out of 10Read full review |
Pros & cons | Pros
Cons
| Pros
Cons
|
Summary | There is a reason that Ford’s Lincoln luxury division emphasizes the ethos of “Quiet Flight” when discussing its products, and our 2023 Aviator Black Label Grand Touring proved itself the epitome of this concept. It quietly glides everywhere you go, swaddling you in comfort, luxury, and high-tech features. And Lincoln hasn’t altered this formula for the new model year. Aside from a new Jet Package (blacked-out trim) and a new Special Edition Luxe Package (black-painted roof), each newly available for Grand Touring models, there are no changes to the 2023 Aviator lineup. | When the current-generation XC90 went on sale nearly a decade ago, it marked the Swedish automaker’s pivot from its boxy and boring past to a future defined by design, quality, and technology. Volvo used the XC90’s blueprint throughout its lineup of cars, SUVs, and wagons, building a bridge to its electrified future. Has it overstayed its welcome? Perhaps, and it carries over this year without changes. But having spent a week driving the 2024 XC90 Recharge T8 plug-in hybrid, it remains an appealing choice in the luxury SUV segment. Verdict: Beautifully styled, inside and out, and offering a range of powertrains that includes a plug-in hybrid variant, the 2024 Volvo XC90 stands out in its field. However, it commands a steep price tag, and its safety tech isn’t as innovative as what you’ll find in some rival SUVs. |
Video | No video found | No video found |
Popular Features & Specs | ||
Engine | 3.0L 400 hp V6 | 2.0L 247 hp I4 |
Drive Train | RWD | AWD |
Seating Capacity | 7 | 7 |
Horsepower | 247 hp @ 5500 rpm | |
MPG City | 18 | 22 |
MPG Highway | 26 | 27 |
Engine | ||
Engine Name | 3.0L 400 hp V6 | 2.0L 247 hp I4 |
Torque | 258 lb-ft @ 1500 rpm | |
Horsepower | 247 hp @ 5500 rpm | |
Drivetrain | RWD | AWD |
Fuel Economy | ||
MPG City | 18 | 22 |
MPG Highway | 26 | 27 |
Interior | ||
Seating Capacity | 7 | 7 |
Key Features | ||
Navigation System | Standard | |
Sunroof/Moonroof | Standard | |
Safety | ||
Front Crash Overall | 5 | 5 |
Side Crash Overall | 5 | 5 |
Dimensions & Capacity | ||
Cargo Space | 17.8 cu ft | 10.7 cu ft |
Curb Weight | 4745 lbs | 4589 lbs |
Height | 69.6 in | 69.9 in |
Length | 199.3 in | 195.0 in |
Width | 89.9 in | 84.3 in |
Wheelbase | 119.1 in | 117.5 in |
Maximum Payload | 1615 lbs | 1210 lbs |
Number of doors | 4 | 4 |
Maximum Towing Capacity | 5000 lbs | |
The 2023 Lincoln Aviator presented itself as a sophisticated three-row, midsize SUV, boasting a modern Lincoln design that was both appealing and luxurious. It offered a choice between a standard twin-turbocharged 3.0-liter V6 engine and a plug-in hybrid variant, the latter combining a 10-speed hybrid automatic transmission with a 75-kilowatt electric motor and a 13.6-kilowatt-hour battery pack. The Aviator's interior was a blend of high-end materials, including soft leather and a simulated suede headliner, though some chrome detailing felt less premium. The Black Label Grand Touring model, priced at $91,225, featured a lavish cabin with a rich caramel-hued leather theme, though it was criticized for its plain wheel design and overly complex interior styling.
In contrast, the 2024 Volvo XC90 exuded a sense of understated luxury with its earthy exterior paint palette and a choice of elegant wheel designs. The XC90 was available in B5, B6, and Recharge T8 model series, with the Recharge T8 offering a plug-in hybrid powertrain that delivered 455 horsepower and 523 lb-ft of torque. The interior, though dated, was crafted with rich materials, including wool-blend upholstery and natural wood trim. The XC90's Ultimate trim, priced at $89,145, included features like massaging front seats and a high-end Bowers & Wilkins audio system. Volvo's attention to color and materials was evident, providing a more customizable experience for discerning buyers.















The 2023 Lincoln Aviator Grand Touring was a plug-in hybrid that delivered an impressive 494 horsepower and 630 lb-ft of torque. Despite its additional 800 pounds of weight due to the electric motor and battery, the Aviator offered 21 miles of electric driving range and averaged 23 mpg in hybrid mode. The SUV featured multiple driving modes, including Pure EV, Preserve EV, and Excite, allowing drivers to tailor the powertrain's performance to their needs. During testing, the Aviator demonstrated a fuel economy equivalent to 163.4 mpg when relying heavily on electric power. However, the drivetrain's unpredictability and inconsistent brake pedal behavior were noted drawbacks. The Aviator's handling was commendable, thanks to its Dynamic Handling Package, but it lacked the fun-to-drive factor, focusing instead on providing a quiet and smooth ride.
The 2024 Volvo XC90 Recharge T8 combined a supercharged and turbocharged 2.0-liter four-cylinder engine with an 18.8-kilowatt-hour battery and a 107-kilowatt electric motor, producing 455 horsepower and 523 lb-ft of torque. The XC90 offered 32 miles of electric-only driving and averaged 27 mpg in hybrid mode. Recharging was straightforward, with options for standard household outlets or faster 240-volt outlets. The XC90 featured multiple driving modes, including Pure, Power, and Hybrid, allowing for a versatile driving experience. During testing, the XC90 fell short of its electric range and fuel economy estimates, but it excelled in providing a lively driving experience with its powerful powertrain. However, the XC90's handling was less thrilling, with a firm ride and more cabin noise than expected for a luxury SUV.
The 2023 Lincoln Aviator prioritized comfort with features like a four-zone automatic climate control system, heated and ventilated seats, and massaging 30-way Perfect Position front seats. The second-row captain's chairs were spacious and supportive, but the third-row seat was cramped and difficult to access for adults. With the third-row seats in use, the Aviator offered 18.3 cubic feet of cargo space, expanding to 41.8 cubic feet with the seats folded and a maximum of 77.7 cubic feet.
The 2024 Volvo XC90 Recharge T8 offered a well-equipped interior with power-adjustable and heated front seats, leather upholstery, and a four-zone climate control system. The panoramic glass roof added natural light, and higher trims included features like a heated steering wheel and ventilated front seats with massage. The XC90 seated seven, with a comfortable second-row bench and a more accommodating third row than expected. Cargo space was limited with the third row in use, but folding it down provided up to 65.5 cubic feet, and with the second row folded, it offered 85.7 cubic feet.
The 2023 Lincoln Aviator Black Label Grand Touring was equipped with a 10.1-inch touchscreen infotainment system featuring Apple CarPlay, Android Auto, and Alexa integration. However, it ran on the outdated Sync 3 software, which struggled with voice recognition and navigation accuracy. The Aviator also included a 28-speaker Revel Ultima 3D audio system, wireless charging, and a Phone As A Key digital key system. The digital instrumentation and head-up display were user-friendly, and parking was made easier with front and rear sensors and a surround-view camera system.
The 2024 Volvo XC90 featured a 9-inch touchscreen infotainment system with Google Built-in technology, offering Google Maps, Google Play, and Google Assistant. Apple CarPlay and SiriusXM satellite radio were also standard. The XC90's infotainment system was intuitive and user-friendly, with a 12-inch digital instrumentation panel and an available head-up display. The Bowers & Wilkins audio system provided an exceptional listening experience, and the surround-view camera and parking sensors enhanced safety and convenience.
The 2023 Lincoln Aviator was equipped with Co-Pilot360 driver aids, including adaptive cruise control, pedestrian detection, and forward-collision warning. The Aviator received a Top Safety Pick from the IIHS and a five-star overall rating from the NHTSA. However, the driving assistance buttons on the steering wheel were unnecessarily complicated, and the lane-keeping system struggled with curves and heavy traffic.
The 2024 Volvo XC90 was renowned for its safety features, earning a five-star rating from the NHTSA and a Top Safety Pick+ from the IIHS. While the XC90's advanced driving assistance systems were not groundbreaking, they included Pilot Assist, which combined adaptive cruise control with lane-centering assist. However, Pilot Assist occasionally struggled with curves and lane markings, and a significant error during testing raised concerns about its reliability.
CarGurus highlights

According to CarGurus experts, the overall rating for the 2023 Lincoln Aviator is 7.0 out of 10, while the 2024 Volvo XC90 scores 7.2 out of 10. Based on these ratings, the 2024 Volvo XC90 is the recommended choice, offering a better balance of performance, safety, and interior quality.
Choose the 2023 Lincoln Aviator if:
- You prioritize a luxurious and comfortable interior with advanced seating options.
- You value a quiet and smooth ride for long-distance travel.
- You prefer a vehicle with a high level of standard technology and infotainment features.
Choose the 2024 Volvo XC90 if:
- You seek a plug-in hybrid with a longer electric-only driving range.
- You appreciate a minimalist and customizable interior design with high-quality materials.
- You prioritize safety and a strong reputation for crash-test ratings.
CarGurus highlights

According to CarGurus experts, the overall rating for the 2023 Lincoln Aviator is 7.0 out of 10, while the 2024 Volvo XC90 scores 7.2 out of 10. Based on these ratings, the 2024 Volvo XC90 is the recommended choice, offering a better balance of performance, safety, and interior quality.
Choose the 2023 Lincoln Aviator if:
Shop Now- You prioritize a luxurious and comfortable interior with advanced seating options.
- You value a quiet and smooth ride for long-distance travel.
- You prefer a vehicle with a high level of standard technology and infotainment features.
Choose the 2024 Volvo XC90 if:
Shop Now- You seek a plug-in hybrid with a longer electric-only driving range.
- You appreciate a minimalist and customizable interior design with high-quality materials.
- You prioritize safety and a strong reputation for crash-test ratings.

By: CarGurus + AI
At CarGurus, our team of experienced automotive writers remain at the heart of our content operation, conducting hands-on car tests and writing insightful guides that are backed by years of industry experience. To complement this, we are harnessing AI to make our content offering more diverse and more helpful to shoppers than ever. To achieve this, our AI systems are based exclusively on CarGurus content, ratings and data, so that what we produce is both unique to CarGurus, and uniquely helpful to car shoppers.
























