Used 2023 Toyota RAV4 for Sale near Madison, WI

## Summary - With 5,739 currently listed for sale and an **average price of $28,800.00**, 31.5% of 2023 Toyota RAV4s for sale on CarGurus are rated as good or great deals. - **Favorably reviewed:** Owners rated the 2023 Toyota RAV4 4.56 / 5 stars. - **87.2% of 2023 RAV4 models on CarGurus are accident free**. - The 2023 Toyota RAV4 features an updated infotainment system, offering enhanced connectivity and technology options, while maintaining a solid performance and family-friendly design. ## Why it stands out The 2023 Toyota RAV4 continues to be a popular choice in the competitive compact SUV market, thanks to its well-rounded nature and consistent reliability. Owners appreciate its comfortable ride, good fuel economy, and spacious interior. This model year introduces significant updates to the infotainment system, including larger touchscreen options and standard wireless Apple CarPlay and Android Auto connectivity. The 2023 RAV4 is available in multiple trims, allowing buyers to choose a model that suits their needs and preferences, whether for off-road capabilities or a more luxurious driving experience. While some drivers note that the RAV4's performance can feel somewhat pedestrian compared to competitors, its overall value, safety ratings, and practical features make it a top contender for anyone in the market for a compact SUV. ## Other model years to consider - **[2024 Toyota RAV4](https://www.cargurus.com/Cars/l-Used-2024-Toyota-RAV4-c33137)** - Average price: $28,698.00 - Good/great deal percentage: 30.8% - User rating: 4.95 / 5 - Total listings: 6,837 - **[2016 Toyota RAV4](https://www.cargurus.com/Cars/l-Used-2016-Toyota-RAV4-c24888)** - Average price: $15,644.00 - Good/great deal percentage: 40.4% - User rating: 4.7 / 5 - Total listings: 2,252 - **[2020 Toyota RAV4](https://www.cargurus.com/Cars/l-Used-2020-Toyota-RAV4-c29023)** - Average price: $22,967.00 - Good/great deal percentage: 33.3% - User rating: 4.48 / 5 - Total listings: 3,431 This analysis is based on CarGurus' proprietary market data from March 30, 2026, CarGurus experts' opinions, and generative AI.