Used 2023 Toyota Prius for Sale near Madison, WI

## Summary - With 815 currently listed for sale and an **average price of $26,415.00**, 28.7% of 2023 Toyota Priuses for sale on CarGurus are rated as good or great deals. - **Favorably reviewed:** Owners rated the 2023 Toyota Prius 4.36 / 5 stars. - **82.3% of 2023 Prius models on CarGurus are accident free**. - The 2023 Toyota Prius features a comprehensive redesign, boasting more power with a new engine while maintaining excellent fuel efficiency. ## Why it stands out The 2023 Toyota Prius has undergone a remarkable transformation, emerging as a stylish and desirable hybrid option. The new design combines curves and edges that enhance its aerodynamics while creating a modern aesthetic. Under the hood, the Prius is now equipped with a robust 2.0-liter four-cylinder engine, delivering 194 horsepower in front-wheel-drive models and 196 in all-wheel-drive configurations, a significant upgrade from previous generations. This newfound power translates to more engaging performance, with improved acceleration and a smoother driving experience. Along with its attractive looks, the updated Prius also features advanced safety technologies, making it not just a fuel-efficient option, but a compelling choice for buyers seeking a well-rounded hatchback. However, prospective buyers should consider the higher price point compared to earlier models, along with the reduced interior cargo space and rear visibility. ## Other model years to consider - **[2014 Toyota Prius](https://www.cargurus.com/Cars/l-Used-2014-Toyota-Prius-c24259)** - Average price: $10,083.00 - Good/great deal percentage: 34.8% - User rating: 5 / 5 - Total listings: 851 - **[2015 Toyota Prius](https://www.cargurus.com/Cars/l-Used-2015-Toyota-Prius-c24611)** - Average price: $11,542.00 - Good/great deal percentage: 33.8% - User rating: 4.44 / 5 - Total listings: 737 - **[2016 Toyota Prius](https://www.cargurus.com/Cars/l-Used-2016-Toyota-Prius-c25260)** - Average price: $14,371.00 - Good/great deal percentage: 31.6% - User rating: 4.31 / 5 - Total listings: 730 This analysis is based on CarGurus' proprietary market data from March 30, 2026, CarGurus experts' opinions, and generative AI.