Ford Ranger vs Ford Bronco Raptor

While Ford outsells all other brands with its full-size pickup trucks, it's dead last in the midsize class. The Ranger, once the king of small trucks, sold terribly after Ford relaunched it for the 2019 model year. The smaller Maverick outsold the Ranger by three to one in 2023. For 2024, the new Ranger brings more of everything—power, tech, refinement, space, and most importantly, choice. Is it too late for Ford to catch up? We tested a Ranger XLT to find out.

Verdict: With new V6 engines and a Raptor trim, the 2024 Ford Ranger offers greater choice and capability to finally match the Chevrolet Colorado, GMC Canyon, Nissan Frontier, and Toyota Tacoma.

This is most frequently exhibited in popular vehicle segments such as full-size trucks and three-row SUVs. Every year, you can find a new “best-in-class cargo space” or “best-in-class towing.” But this one-upping also extends to more specialized vehicles, such as the 2023 Ford Bronco. The trail-ready SUV is specifically designed to take on the Jeep Wrangler, and the rivalry has already produced some fantastic results.

The Bronco is offered in some terrific trims, such as the Badlands and Sasquatch versions. And then to raise the bar, Jeep responded with the Wrangler Rubicon 392—powered by a Hemi V8. Well, the inevitable has happened, and Ford has unleashed a Raptor variant of the Bronco. This new range-topping trim is the most powerful and capable version of the Bronco, but is it worth its high price tag?